dwindling individuality

So, I was driving on the viaduct the other day, and reflecting on the homogenization of our culture. And by our, I mean global. Sure, here in the states we are used to small towns with Mom and Pop businesses being replaced with strip malls, Home Depot, and the ever evil, Walmart, but our global media ad campaign for our dreamy western culture has permeated every corner of the world. People are leaving local customs and village mentality in droves. To pursue a better life. Why?
It then occurred to me that I had heard a study about the dwindling numbers of red haired people in the world. Because Brown eyes and hair are the dominant gene and humans keep migrating and cross breeding we are losing our basic physical diversity. Interesting. I am not a racist, heck, I have brown eyes and hair. But the dwindling diversity in the world is very apparent.
I wondered and wandered about those thoughts for a while. After a while I had arrived at the interesting point of mankinds ever increasing obsession with communication. Telegraph, pony express, printing machines, telephones, movies, radio, tv, pager, cell phones, email, the web, bluetooth, wifi, all this stuff has happened pretty fast if you compare it to how long it took us to go from harnessing fire to harnessing electricity. Communication has become a mania, to the extent that people will risk their lives to text while driving. I have seen them do it. Why?
At first I thought it was some kind of need to enter a hive mind type of state of evolution. That kind of makes sense. Like ants, we are starting to look alike, have the same over all agenda and have a hyper fast communication to accomplish group goals. And as usual there are some growing pains, hence all the war and bloodshed.
But perhaps it is something bigger. Our universe supposedly used to be one entity or type of matter (depending on if you are a leaning towards religion or science) Then for some reason it divided into the diverse experience we have seen for millenia. But science and religion both talk about the eventual switch from expansion to contraction. The reunification of all things to a state of blissful unity. Again, why?
Any how, thats just some stuff I have been thinking about. Later I will tell you about my thoughts on the obsession with the apocalypse/fall of civilization and cellular memory/knowledge.

Morbo